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Your Higher Education Marketing Link of the Week... University of British Columbia

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4 Student Stories on Continuing Studies Experiences for Adult Student Recruitment

Here is a masterful blend of text and video for Continuing Studies that will also work with academic programs to recruit adult students for other programs as well.

When the "Continue Your Story" page opens, visitors can quickly scan the 4 stories available and pick a first favorite to read and watch in less than 5 minutes. Very nicely done. 

Each story is a series of slides with text content that's short, to the point, and large enough for anyone to read without squinting. Included with each story is a short video where each person tells us a bit more about his or her reason to enrolling and how their expectations were met. Quite believable video with no hint of a "PR" approach.

For a great example of how to let your customers tell your tale, visit the University of British Columbia "Continue Your Story" page.

P.S. This Link of the Week once again is on the blog rather than the usual website page. Connections to edit my regular website are broken today. We'll get back to the regular location as soon as possible.





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