Bob Johnson's Blog on Higher Education Marketing

Web content editor... position open at Radford University

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Web Content Editor... do you have a position like this on your campus?

Web content editor positions continue to spread throughout higher education, but many schools have not yet been able to add one. At others, the position is not yet higher in the employment hierarchy. Online higher education marketing will benefit as these positions develop in responsibility and seniority. 

This latest posting from Radford University in Virginia illustrates the wide range of talent that is often included in searches like this. In reality, the final choice of an applicant will give priority to some of these skills more than others. But in the initial posting, it isn't unusual to dream.

If you'd like to apply for the position (full title: Web Content Editor and New Media Specialist) start at the "jobs.radford" website and click on the red link for administrative and professional positions.

Alas, the position listing does not include a salary range but only the vague and unsatisfactory "commensurate with experience" phrase. From what you'll read here, you'll likely agree that this is not an entry level position.

Job Experience

"Work closely with content creators, functional area representatives, and other clients to identify web communications opportunities and develop appropriate strategies to reach targeted audiences. Develop and produce web content, including editorial content and graphic design elements that may be used on the website or on social media outlets. Work with clients to ensure online communication channels are engaging, current, interactive and consistent. Write, proofread, and edit text for websites. Provide training and guidance for web content authors. Ensure that all documents and images meet established content standards; work with developers to assess and meet any technical challenges in displaying content. Design and maintain site information architecture, navigational structure, user interface, visual design and graphics."

Required Qualifications

"The successful candidate must possess experience writing/editing web content or equivalent; experience with graphic or web design, proficiency with web development tools and technology; experience/skill in handling large-scale projects; understanding of the broad skill areas that support Web site development such as editorial, art, technical, QA, and integration; strong organizational skills and attention to detail; excellent verbal and written communication skills; ability to work well in a high-performance team environment under deadline pressure; and experience with the Adobe Creative Suite, particularly Adobe Photoshop."

Preferred Qualifications

Experience developing and maintaining web content for complex websites in a higher education environment is preferred.

Experience working in or designing for a content management system is preferred.

Experience working in social media is preferred.

Basic HTML tagging experience is preferred.

Proficiency with Adobe InDesign, Photoshop and Illustrator preferred.

Knowledge of search engine optimization principles preferred.


"A master's degree in Journalism, English, Communications, marketing or related field or Bachelor's degree with strong editorial skills with some combination of equivalent relevant experience is required."

New "Writing Right for the Web" Conference in May

The second 2-day "Writing Right for the Web" conference is happening May 24-25 in Atlanta. We'll explore in depth not only "writing right" on traditional websites, but for social media and mobile sites as well.

People are registered from Hawaii to Long Island. Join us from wherever you are in the world.

That's all for now. 

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