Bob Johnson's Blog on Higher Education Marketing

Higher education... 5 (more) signs of a transformation

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Higher Education... Cost Pressure Continues to Drive Change

"Higher education" will always exist. How long it will exist in the present format is another question. The higher education "brand" is still valued as a credential to success. But increasingly, colleges and universities are losing control over how education is delivered and priced and how long it takes to earn the credential. 

Without elaborating overly much, here are 5 items taken today from a single "Academe Today" newsletter from The Chronicle of Higher Education that illustrate the transformation underway. If the Chronicle carries it, it must be noteworthy, right?

Consider these seemingly unrelated items:
How fast will the transformation continue? How soon will it reach to universities perched high on the hilltops watching the angry waters below them? We'll see.

New "Writing Right for the Web" Conference in May

The second 2-day "Writing Right for the Web" conference is happening May 24-25 in Atlanta. We'll explore in depth not only "writing right" on traditional websites, but for social media and mobile sites as well.

Check the conference details and register to join us in May.

That's all for now.

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