Bob Johnson's Blog on Higher Education Marketing

New Web Communications director... College of Wooster

| No Comments | No TrackBacks

Here's another move in the right direction for better web content and communications.

John Hopkins, associate vice president for college relations at Wooster College, sent this along with the note that the college is expanding the team responsible for the web... from one person to three. The new director will hire the next two team members.

Read through what's here. Use it to help develop positions like this at your own college. And of course, if you're interested in applying for the position, that information is at the end of this description.

Director of Web Communication

  • The College of Wooster (http://www.wooster.edu/) seeks a director of Web communication to provide strategic vision and leadership for its Web-based communication and marketing efforts.
  • The director will have overall responsibility for the development and management of the college's Web site. He or she will design and develop new sub-sites, create multimedia Web content, direct and manage the work of a Web editor and Web programmer, and lead project teams on Web-based marketing and communication initiatives that contribute to the achievement of the college's strategic goals, with primary emphasis on those related to student recruitment and alumni engagement. The position reports to the associate vice president for college relations and marketing.
  • The director will serve as liaison between the offices of College Relations and Information Technology, and as primary point of contact for all academic and administrative departments on Web-related issues including site design and development, message strategy, and content creation. He or she will work closely with colleagues in IT to stay current on best practices in Web development, design, and marketing strategies, and continually work to make the site more effective by integrating appropriate new tools, technologies, and practices. The college has just begun a major site redesign, in partnership with an outside firm, and the director will play a central role in that initiative.
  • The successful candidate must have five years experience designing, developing, and managing complex Web sites; specific higher education Web development experience and experience with the implementation or on-going use of a content management system is highly desirable. He or she must be highly proficient with major Web markup and coding languages, including HTML, XHTML, CSS, PHP, and Javascript; with multimedia content creation tools such as Adobe Creative Suite, iMovie and FinalCut; and with writing for the Web. The director must have strong project management skills and the ability to direct and manage diverse creative and technical teams. He or she must communicate clearly and collaborate effectively with a broad range of campus constituencies. A bachelor's degree in journalism, marketing, communication, information technology, or a related field is required.

No TrackBacks

TrackBack URL: http://www.bobjohnsonblog.com/cgi-bin/mt/mt-t.cgi/18

Leave a comment





Bob Johnson
Blog Contents
Recent Entries Categories Monthly Archives